Does lead generation make you crazy when you think about it? Understand that no matter the strategy, patience is needed in gathering leads. The wait could be a long one if you don’t do things properly.
The following article offers tips and suggestions on the best ways to generate new business leads.
Survey your current customers about where they typically congregate online. To generate quality leads, you need to understand where your audience hangs out. Once you know, get involved in that community in any way you can. That may mean becoming active in the group or it may mean becoming a leader in the community.
Set a time every day to follow up with potential leads. It usually takes more than one interaction to turn a potential qualified lead into a real hot lead. So after you’ve made first contact, set a time the next day to touch base again. Stay in touch with them every day until they join or they tell you they are not interested in your proposition. It’s about frequency here to make this person into a customer. But do not push or hassle, you’ll only make enemies.
See if you can sponsor local events in any way. Maybe you can buy uniforms for a Little League team, or have a banner at a church garage sale. If so, be sure to show up at the event yourself so you can shake hands and get face time with potential leads. This depends on the type of your business of course.
Opt-in! One thing you must do is start and grow your “opt-in” process for generating leads. You need a marketing newsletter or email marketing or mobile marketing plan for this. You can ask them to opt-in on your website, through forums you’ve joined, blogs and in other places. Give something of value to them in form of an ebook, checklist or app/program that would benefit them in their business.
Freebie Seekers! You may also target people seeking freebies as part of your list-generating efforts. While giving things away doesn’t usually make money right away for you, there will be plenty of people ready and willing to sign-up for the free stuff. Keep this list separate from your others, but include it in all your future campaigns that offer low-cost products.
Engage Every Day! Make time for lead generation every single day. Even half an hour daily can be very effective. Like most things, it’s building the habits that are the most important aspect of successful lead generation. If you do it daily, you’ll find you become more effective at creating potential qualified customers.
Find out if any local publications are available for free that fit within your niche. For example, real estate agents can get into the local “New Homes” guides found in boxes around the city. If you are a dentist, you could get an ad in a free kids’ magazine that details local attractions.
Always Have Engaging Content! Building content on your site sure does take time. If you get frustrated and forget to do this often, then nothing is going to really work for you. Keep up with posting new content, and interesting content is going to attract people. Always make sure you never put this strategy to the side. There are many great content writers in places like Fiverr that can help you with a minimal cost.
See if your local area has effective lead groups. There are all kinds of business owners that will share leads with one another. While you may not know how a dentist could find you leads as a masseuse, you’ll be surprised! While this is going on the client may tell you they have a tooth problem and get the favour returned.
This sums up my lead generation tips and suggestions…
Never underestimate the power of a lead… some will buy right away while others may take 3 months or even a year… but if you treat them right they will come back to you!
Or you can start an affiliate marketing business where all your leads are cookied to you for life!
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