Email Marketing is a great component of your overall Internet Marketing campaign. Once you’re ready, you’ll need to utilize some quality email marketing software. Next you’ll take the time to analyze the components for a quality email in an email campaign. Below, I’ll share with you how to design a quality email. These tips were derived from several online marketing experts.
Target the right recipients with your emails
Most of the failed email marketing campaigns were unsuccessful because the sender treated every recipient the same. Every person you email won’t like the wallpaper you choose. With this one move you could alienate your readers. You’ll want to take the time to assess your demographic and their buying patterns. Once you’ve studied this data you should divide your list accordingly. If you have a group who like a specific service you offer, email them based on that service. You want to be strategic in your presentations.
Make your emails personal
Use your customers’ names in the email if you can. Use the same ‘from’ address with each mailing. When you are personal with your clients, it is easier to build trust. As well as this, you stand a better chance of having your emails read.
Don’t use a confusing layout – Keep it simple
You might think that flashy graphics, all caps, cute fonts, and bold wording is catchy. But these are turn-offs in an email. You want to keep you layout simple and clean. You want it to be professional as well as easy to navigate. If you layout is too busy, you’ll turn off your recipients and they’ll put it right in the trash.
Don’t use this as a place to overload the customer on copy
You might think it’s a good use of your emails to send 3 paragraphs that fully explain your product. This is a no-no. You want to be conservative with your words and space. Use small paragraphs and capitalize on the short time frame your customers have to read their emails. If you really want to expand on a specific thing, include the link to the rest of the information via a landing page on your website.
Be sure to include a call to action
There is no purpose in sending an email promoting your products if you’re not going to ask your customers to do something besides just look. Your call to action should either ask your customers to click a link, fill out a survey, or make a purchase. Whichever one you choose, make sure you include it in your email.
Create an attention-capturing subject line
Your subject line will mean the difference between whether your customer opens your email or deletes it. Put some thought into this. Come up with subject lines that are honest, yet grab the reader’s attention. Avoid phrases like ‘Make Money Now’ or ‘Earn Cash’. People are always leery of those.
Keep these things in mind while you’re creating your email campaign. Using these tips may not guarantee success, but they will dramatically improve your chances to generate sales and improve your return on investment.
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