Why You Should ALWAYS Split-Test Your Online Campaigns

Internet marketing can be easy or complicated, affordable or expensive. While companies can easily claim that they have a marketing consultant or a marketing department, how many of them really know what an effective online marketing strategy is?

Sometimes, the efficiency of your campaign depends on what you know about the subject, the tools that you use and how much you are willing to spend for the campaign and web analytics. There are some instances, however, where you need to work hard so that you do not have to spend much. But if you really want your profits to soar, then you need to invest on the services of online marketing experts, on logistics and placements, as well as in measuring the effectiveness of your efforts.

Yes, you read it right. You also need to spend for precise testing of your online marketing plans. You have already spent money for internet marketing so you should also make it a point to know if your efforts are working or failing. Additionally, you would also want to know the factors that have contributed to your success and manage this data for greater success someday? Some companies or individuals however, think that success is already achieved if their sales have increased. But what if it doesn’t? Then there must be something wrong with the campaign. And that is what testing is all about.

There are many ways to measure online success of your internet marketing campaigns. One method is using split testing—a very powerful web analytics tool to help you determine the effectiveness of your campaign. It employs methods similar to taking statistics or census. It may sound complicated to do but if you contact the right people, you can get the accurate results within a specific amount of time.

Split testing uses a control sample, which is a non-variable. Then those who are holding the study will conduct single-variable tests-the results of which will constantly be compared and analyzed against the control sample. With this kind of monitoring, you will get a more detailed perspective of your market’s behavior and movement, vis-Ã -vis factors like economics, personal, emotional, events, and the like. And the good thing about split testing is that you can also determine qualitative factors such as the creative aspect of your campaign. You can test the effectiveness of your text (e.g. title, copy, slogan, etc.), graphics design, layout, colors, and the sizes of your ads. In other words, it is measuring the creative aspect of your marketing campaigns and whether people are responding to it or not.

If this term or concept is something new to you, don’t be scared to inquire about what split testing is and what it can do for your company or website. The more conservative and traditional businesses often shy away from new concepts that may seem overwhelming. It will dispel any wrong notion that you have and perhaps, if you allow it, marketing experts can help you beef up your web analytics and help you improve your sales. You will get more value for your marketing budget and you will also experience an increase in your profits because you know that your marketing campaigns work.